Brand Names: The Early Drafts
2 min readMar 14, 2024
Many of the most iconic consumer brands we enjoy today were not always known by the names they have now. Below are some early versions that may surprise you. See if you can spot the differences!
- Pepperidge Work Camp. Which lends a darker resonance to its longtime slogan. #neverforget
- Canada Wet. Though significantly more accurate, this did not test well.