Brand Names: The Early Drafts

Ian Belknap
2 min readMar 14, 2024

Many of the most iconic consumer brands we enjoy today were not always known by the names they have now. Below are some early versions that may surprise you. See if you can spot the differences!

A dazzling constellation. Of plunder and poison.
  1. Pepperidge Work Camp. Which lends a darker resonance to its longtime slogan. #neverforget
  2. Canada Wet. Though significantly more accurate, this did not test well.

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Ian Belknap

Founder WRITE CLUB. Essays, satire: Rumpus, Chicago Trib, Chicago Reader, American Theatre Mag, etc. Partner & I sold pilot to Sony-Tristar writerianbelknap.com